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Kevin Lindon Ryan

5 Ways to Use Customer Testimonials in Your Content Marketing

Recently, I was assigned a video testimonial project at Humana. I got to develop the questionnaire script and interview members in Louisvill

Kevin Lindon Ryan

Um, It's Urgent: Create a Sense of Urgency in Your Calls-to-Action [Plus, 100 Keywords]

A call-to-action's purpose is simple: inspire desired behaviors. Sometimes, it's as simple as getting a customer to click a link in an...

Kevin Lindon Ryan

The Secret of Writing Effective Instagram Captions

Were you taught in school to keep content short? It's a good practice. In communications, we are advised to do the same in advertising,...

Kevin Lindon Ryan

How to Write Blog Posts to Establish Credibility [12 Tips]

When I started my business, I didn’t have any paid clients. All of my pitches were rejected by publications, too. No one wanted my advice. I

Kevin Lindon Ryan

How to Prepare Talking Points for Press Interviews [10 Tips]

Photo of me by Jason Hornick for The Washington Post. When you land an interview — time to get published! — don’t panic. Media training...