KEVIN LINDON RYAN | PUBLIC RELATIONS

See blog posts below!

 

May 26, 2020

As COVID-19 spread in Washington, D.C. my work-life changed forever. In health communications, I consult a client at its headquarters, an hour commute for me by metro and shuttle, my body less than six feet from sweaty, sullen strangers. I was an ad for coronavirus inf...

October 19, 2019

The Proust Questionnaire has its origins in a parlor game popularized (though not devised) by Marcel Proust, the French essayist and novelist, who believed that, in answering these questions, an individual reveals his or her true nature. Here is the basic Proust Questi...

November 16, 2018

Recently, I was assigned a video testimonial project at Humana. I got to develop the questionnaire script and interview members in Louisville and Baton Rouge.

September 7, 2018

A call-to-action's purpose is simple: inspire desired behaviors. Sometimes, it's as simple as getting a customer to click a link in an email. Then, the landing page might lead to signing up for a webinar, making a donation, or whatever you want your audience to do. Whe...

March 22, 2018

Were you taught in school to keep content short? It's a good practice. In communications, we are advised to do the same in advertising, blogging, web writing, and social media. 

Let's forget about that for a second. . .  

Did you know Instagram captions with a littl...

December 29, 2017

When I started my business, I didn’t have any paid clients. All of my pitches were rejected by publications, too. No one wanted my advice. I moved back in with my parents and spent months marketing my public relations and marketing skills across social media. Who woul...

April 21, 2017

Photo of me by Jason Hornick for The Washington Post.

When you land an interview — time to get published! — don’t panic. Media training is necessary for many individuals. However, there are tried-and-true ways to prepare yourself for your big moment. 

Last year...

March 30, 2017

Would you ever hire someone to write your blog? Isn't that cheating?

Once, a leading lifestyle expert paid me to draft her blog posts. At first, I felt nervous, then excited. After all, I grew up in acting and creative writing classes. What could be more fun than gettin...

March 23, 2017

Does pitching to publications scare you? As a small business, you need features in reputable sources. Think quality, not quantity. Which magazines, blogs, and newspapers do your customers care about? Outreach gets easier and easier with practice, and especially with th...

March 8, 2017

After I graduated from American University's MA in Strategic Communication program, I knew exactly the field for me: consumer + lifestyle marketing and public relations. That's how I branded myself. When I began the job-search, however, there were few opportunities in...

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