KEVIN LINDON RYAN | PUBLIC RELATIONS

See blog posts below!

 

November 16, 2018

Recently, I was assigned a video testimonial project at Humana. I got to develop the questionnaire script and interview members in Louisville and Baton Rouge.

September 7, 2018

A call-to-action's purpose is simple: inspire desired behaviors. Sometimes, it's as simple as getting a customer to click a link in an email. Then, the landing page might lead to signing up for a webinar, making a donation, or whatever you want your audience to do. Whe...

December 29, 2017

When I started my business, I didn’t have any paid clients. All of my pitches were rejected by publications, too. No one wanted my advice. I moved back in with my parents and spent months marketing my public relations and marketing skills across social media. Who woul...

April 21, 2017

Photo of me by Jason Hornick for The Washington Post.

When you land an interview — time to get published! — don’t panic. Media training is necessary for many individuals. However, there are tried-and-true ways to prepare yourself for your big moment. 

Last year...

March 30, 2017

Would you ever hire someone to write your blog? Isn't that cheating?

Once, a leading lifestyle expert paid me to draft her blog posts. At first, I felt nervous, then excited. After all, I grew up in acting and creative writing classes. What could be more fun than gettin...

March 8, 2017

After I graduated from American University's MA in Strategic Communication program, I knew exactly the field for me: consumer + lifestyle marketing and public relations. That's how I branded myself. When I began the job-search, however, there were few opportunities in...

February 27, 2017

When you take on a new project, whether that be a small wedding, or strategic integrated marketing plans for your small business, it can quickly become huge and overwhelming. 

In March 2016, I missed a phone call from my sister while I was developing plans for a client....

February 23, 2017

Growing up, I had an innate attraction to style and design. I loved everything about personal expression — from painting to performing arts and even picking my outfit for the day. 

After my best friend Dennis passed away, and I moved to Washington, DC for graduate schoo...

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