Kevin Lindon Ryan
5 Ways to Use Customer Testimonials in Your Content Marketing
Recently, I was assigned a video testimonial project at Humana. I got to develop the questionnaire script and interview members in Louisvill
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Kevin Lindon Ryan
Um, It's Urgent: Create a Sense of Urgency in Your Calls-to-Action [Plus, 100 Keywords]
A call-to-action's purpose is simple: inspire desired behaviors. Sometimes, it's as simple as getting a customer to click a link in an...