Kevin Lindon Ryan
5 Ways to Use Customer Testimonials in Your Content Marketing
Recently, I was assigned a video testimonial project at Humana. I got to develop the questionnaire script and interview members in Louisvill
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![Um, It's Urgent: Create a Sense of Urgency in Your Calls-to-Action [Plus, 100 Keywords]](https://static.wixstatic.com/media/eb2dec_03d4694f186b4621aef777be86424f16~mv2_d_5472_3575_s_4_2.jpg/v1/fill/w_1816,h_1364,fp_0.50_0.50,q_90,enc_auto/eb2dec_03d4694f186b4621aef777be86424f16~mv2_d_5472_3575_s_4_2.jpg)
Kevin Lindon Ryan
Sep 7, 20182 min read
Um, It's Urgent: Create a Sense of Urgency in Your Calls-to-Action [Plus, 100 Keywords]
A call-to-action's purpose is simple: inspire desired behaviors. Sometimes, it's as simple as getting a customer to click a link in an...
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Kevin Lindon Ryan
Mar 22, 20181 min read
The Secret of Writing Effective Instagram Captions
Were you taught in school to keep content short? It's a good practice. In communications, we are advised to do the same in advertising,...
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![How to Write Blog Posts to Establish Credibility [12 Tips]](https://static.wixstatic.com/media/eb2dec_ae1b65386d8e4e4782ac44cc210057c5~mv2_d_7360_4912_s_4_2.jpg/v1/fill/w_1816,h_1364,fp_0.50_0.50,q_90,enc_auto/eb2dec_ae1b65386d8e4e4782ac44cc210057c5~mv2_d_7360_4912_s_4_2.jpg)
Kevin Lindon Ryan
Dec 29, 20173 min read
How to Write Blog Posts to Establish Credibility [12 Tips]
When I started my business, I didn’t have any paid clients. All of my pitches were rejected by publications, too. No one wanted my advice. I
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![How to Prepare Talking Points for Press Interviews [10 Tips]](https://static.wixstatic.com/media/eb2dec_6a34824f3a9c4688ab5cd8b97613a67e~mv2.jpeg/v1/fill/w_1318,h_990,fp_0.50_0.50,q_90,enc_auto/eb2dec_6a34824f3a9c4688ab5cd8b97613a67e~mv2.jpeg)
Kevin Lindon Ryan
Apr 21, 20172 min read
How to Prepare Talking Points for Press Interviews [10 Tips]
Photo of me by Jason Hornick for The Washington Post. When you land an interview — time to get published! — don’t panic. Media training...
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Kevin Lindon Ryan
Mar 30, 20172 min read
Why You Should Hire Someone to (Help) Write Your Blog
Would you ever hire someone to write your blog? Isn't that cheating? Once, a leading lifestyle expert paid me to draft her blog posts. At...
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![How to Perfect Your Pitch [13 Lucky Tips]](https://static.wixstatic.com/media/eb2dec_0fa40d893d824281b3545f5148c92423~mv2.png/v1/fill/w_1080,h_811,fp_0.50_0.50,q_95,enc_auto/eb2dec_0fa40d893d824281b3545f5148c92423~mv2.png)
Kevin Lindon Ryan
Mar 23, 20172 min read
How to Perfect Your Pitch [13 Lucky Tips]
Does pitching to publications scare you? As a small business, you need features in reputable sources. Think quality, not quantity. Which...
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![Should I Follow This Account? [7 Easy Tips]](https://static.wixstatic.com/media/eb2dec_b5088d6376dc421ba2ffda2988afb7c2~mv2.jpg/v1/fill/w_698,h_524,fp_0.50_0.50,lg_1,q_90,enc_auto/eb2dec_b5088d6376dc421ba2ffda2988afb7c2~mv2.jpg)
Kevin Lindon Ryan
Mar 8, 20172 min read
Should I Follow This Account? [7 Easy Tips]
After I graduated from American University's MA in Strategic Communication program, I knew exactly the field for me: consumer + lifestyle...
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Kevin Lindon Ryan
Feb 27, 20172 min read
Weddings or Strategic Marketing. . . It's All in the Plans
When you take on a new project, whether that be a small wedding, or strategic integrated marketing plans for your small business, it can...
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Kevin Lindon Ryan
Feb 23, 20172 min read
Style Comes and Goes, and Sometimes, So Does Branding
Growing up, I had an innate attraction to style and design. I loved everything about personal expression — from painting to performing...
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