Kevin Lindon RyanNov 16, 20182 min read5 Ways to Use Customer Testimonials in Your Content MarketingRecently, I was assigned a video testimonial project at Humana. I got to develop the questionnaire script and interview members in Louisvill
Kevin Lindon RyanSep 7, 20182 min readUm, It's Urgent: Create a Sense of Urgency in Your Calls-to-Action [Plus, 100 Keywords]A call-to-action's purpose is simple: inspire desired behaviors. Sometimes, it's as simple as getting a customer to click a link in an...
Kevin Lindon RyanMar 22, 20181 min readThe Secret of Writing Effective Instagram CaptionsWere you taught in school to keep content short? It's a good practice. In communications, we are advised to do the same in advertising,...
Kevin Lindon RyanDec 29, 20173 min readHow to Write Blog Posts to Establish Credibility [12 Tips]When I started my business, I didn’t have any paid clients. All of my pitches were rejected by publications, too. No one wanted my advice. I
Kevin Lindon RyanApr 21, 20172 min readHow to Prepare Talking Points for Press Interviews [10 Tips]Photo of me by Jason Hornick for The Washington Post. When you land an interview — time to get published! — don’t panic. Media training...