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Kevin Lindon Ryan
Nov 16, 20182 min read
5 Ways to Use Customer Testimonials in Your Content Marketing
Recently, I was assigned a video testimonial project at Humana. I got to develop the questionnaire script and interview members in Louisvill
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![Um, It's Urgent: Create a Sense of Urgency in Your Calls-to-Action [Plus, 100 Keywords]](https://static.wixstatic.com/media/eb2dec_03d4694f186b4621aef777be86424f16~mv2_d_5472_3575_s_4_2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/eb2dec_03d4694f186b4621aef777be86424f16~mv2_d_5472_3575_s_4_2.webp)
Kevin Lindon Ryan
Sep 7, 20182 min read
Um, It's Urgent: Create a Sense of Urgency in Your Calls-to-Action [Plus, 100 Keywords]
A call-to-action's purpose is simple: inspire desired behaviors. Sometimes, it's as simple as getting a customer to click a link in an...
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Kevin Lindon Ryan
Mar 22, 20181 min read
The Secret of Writing Effective Instagram Captions
Were you taught in school to keep content short? It's a good practice. In communications, we are advised to do the same in advertising,...
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![How to Write Blog Posts to Establish Credibility [12 Tips]](https://static.wixstatic.com/media/eb2dec_ae1b65386d8e4e4782ac44cc210057c5~mv2_d_7360_4912_s_4_2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/eb2dec_ae1b65386d8e4e4782ac44cc210057c5~mv2_d_7360_4912_s_4_2.webp)
Kevin Lindon Ryan
Dec 29, 20173 min read
How to Write Blog Posts to Establish Credibility [12 Tips]
When I started my business, I didn’t have any paid clients. All of my pitches were rejected by publications, too. No one wanted my advice. I
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