Kevin Lindon RyanSep 7, 20182 min readUm, It's Urgent: Create a Sense of Urgency in Your Calls-to-Action [Plus, 100 Keywords]A call-to-action's purpose is simple: inspire desired behaviors. Sometimes, it's as simple as getting a customer to click a link in an...
Kevin Lindon RyanApr 21, 20172 min readHow to Prepare Talking Points for Press Interviews [10 Tips]Photo of me by Jason Hornick for The Washington Post. When you land an interview — time to get published! — don’t panic. Media training...
Kevin Lindon RyanMar 30, 20172 min readWhy You Should Hire Someone to (Help) Write Your BlogWould you ever hire someone to write your blog? Isn't that cheating? Once, a leading lifestyle expert paid me to draft her blog posts. At...
Kevin Lindon RyanMar 23, 20172 min readHow to Perfect Your Pitch [13 Lucky Tips]Does pitching to publications scare you? As a small business, you need features in reputable sources. Think quality, not quantity. Which...