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A call-to-action's purpose is simple: inspire desired behaviors. Sometimes, it's as simple as getting a customer to click a link in an...

Photo of me by Jason Hornick for The Washington Post. When you land an interview — time to get published! — don’t panic. Media training...

Would you ever hire someone to write your blog? Isn't that cheating? Once, a leading lifestyle expert paid me to draft her blog posts. At...

Does pitching to publications scare you? As a small business, you need features in reputable sources. Think quality, not quantity. Which...