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Recently, I was assigned a video testimonial project at Humana. I got to develop the questionnaire script and interview members in Louisvill

Were you taught in school to keep content short? It's a good practice. In communications, we are advised to do the same in advertising,...

When I started my business, I didn’t have any paid clients. All of my pitches were rejected by publications, too. No one wanted my advice. I

Does pitching to publications scare you? As a small business, you need features in reputable sources. Think quality, not quantity. Which...

After I graduated from American University's MA in Strategic Communication program, I knew exactly the field for me: consumer + lifestyle...