Kevin Lindon RyanNov 16, 20182 min5 Ways to Use Customer Testimonials in Your Content MarketingRecently, I was assigned a video testimonial project at Humana. I got to develop the questionnaire script and interview members in Louisvill
Kevin Lindon RyanMar 22, 20181 minThe Secret of Writing Effective Instagram CaptionsWere you taught in school to keep content short? It's a good practice. In communications, we are advised to do the same in advertising,...
Kevin Lindon RyanDec 29, 20173 minHow to Write Blog Posts to Establish Credibility [12 Tips]When I started my business, I didn’t have any paid clients. All of my pitches were rejected by publications, too. No one wanted my advice. I
Kevin Lindon RyanMar 23, 20172 minHow to Perfect Your Pitch [13 Lucky Tips]Does pitching to publications scare you? As a small business, you need features in reputable sources. Think quality, not quantity. Which...
Kevin Lindon RyanMar 8, 20172 minShould I Follow This Account? [7 Easy Tips]After I graduated from American University's MA in Strategic Communication program, I knew exactly the field for me: consumer + lifestyle...