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Recently, I was assigned a video testimonial project at Humana. I got to develop the questionnaire script and interview members in Louisvill

A call-to-action's purpose is simple: inspire desired behaviors. Sometimes, it's as simple as getting a customer to click a link in an...

Were you taught in school to keep content short? It's a good practice. In communications, we are advised to do the same in advertising,...

When I started my business, I didn’t have any paid clients. All of my pitches were rejected by publications, too. No one wanted my advice. I

Would you ever hire someone to write your blog? Isn't that cheating? Once, a leading lifestyle expert paid me to draft her blog posts. At...