5 Ways to Use Customer Testimonials in Your Content Marketing
Recently, I was assigned a video testimonial project at Humana. I got to develop the questionnaire script and interview members in Louisvill
ALL THE LATEST
Recently, I was assigned a video testimonial project at Humana. I got to develop the questionnaire script and interview members in Louisvill
A call-to-action's purpose is simple: inspire desired behaviors. Sometimes, it's as simple as getting a customer to click a link in an...
When I started my business, I didn’t have any paid clients. All of my pitches were rejected by publications, too. No one wanted my advice. I
Photo of me by Jason Hornick for The Washington Post. When you land an interview — time to get published! — don’t panic. Media training...
Would you ever hire someone to write your blog? Isn't that cheating? Once, a leading lifestyle expert paid me to draft her blog posts. At...
After I graduated from American University's MA in Strategic Communication program, I knew exactly the field for me: consumer + lifestyle...
When you take on a new project, whether that be a small wedding, or strategic integrated marketing plans for your small business, it can...
Growing up, I had an innate attraction to style and design. I loved everything about personal expression — from painting to performing...