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Kevin Lindon Ryan

Um, It's Urgent: Create a Sense of Urgency in Your Calls-to-Action [Plus, 100 Keywords]

A call-to-action's purpose is simple: inspire desired behaviors. Sometimes, it's as simple as getting a customer to click a link in an...

Kevin Lindon Ryan

The Secret of Writing Effective Instagram Captions

Were you taught in school to keep content short? It's a good practice. In communications, we are advised to do the same in advertising,...

Kevin Lindon Ryan

How to Write Blog Posts to Establish Credibility [12 Tips]

When I started my business, I didn’t have any paid clients. All of my pitches were rejected by publications, too. No one wanted my advice. I

Kevin Lindon Ryan

How to Prepare Talking Points for Press Interviews [10 Tips]

Photo of me by Jason Hornick for The Washington Post. When you land an interview — time to get published! — don’t panic. Media training...

Kevin Lindon Ryan

Why You Should Hire Someone to (Help) Write Your Blog

Would you ever hire someone to write your blog? Isn't that cheating? Once, a leading lifestyle expert paid me to draft her blog posts. At...

Kevin Lindon Ryan

How to Perfect Your Pitch [13 Lucky Tips]

Does pitching to publications scare you? As a small business, you need features in reputable sources. Think quality, not quantity. Which...

Kevin Lindon Ryan

Weddings or Strategic Marketing. . . It's All in the Plans

When you take on a new project, whether that be a small wedding, or strategic integrated marketing plans for your small business, it can...

Kevin Lindon Ryan

Style Comes and Goes, and Sometimes, So Does Branding

Growing up, I had an innate attraction to style and design. I loved everything about personal expression — from painting to performing...